ANHEUSER-BUSCH INBEV VIETNAM BREWERY COMPANY LIMITED

Founded in 1366, Anheuser-Busch InBev (abbreviated as AB InBev) is headquartered in Leuven, Belgium, and has a presence in many countries. In Vietnam, AB InBev has 2 breweries located in Vietnam - Singapore II-A Industrial Park and My Phuoc Industrial Park.
The subject - AB InBev Vietnam is a member of AB InBev. The subject specializes in manufacturing, importing, trading, and exporting beer. In Vietnam, AB InBev has high-end product orientation such as Budweiser®, Beck's®, Hoegaarden®, Leffe®, Corona®, Stella Artois®… In which Budweiser® and Hoegaarden® product lines are concentrated in big cities such as Ha Noi, Da Nang, and Ho Chi Minh; and Beck's® product lines are concentrated in the Central and Southeast regions.
To compete with long-standing beer lines in Vietnam, AB InBev invested heavily in the production, import, distribution, and promotion of beer brands. AB InBev identifies Vietnam as the headquarters of the region to focus on developing in this market and at the same time helping the beer company promote exports to countries in Southeast Asia and some EU countries. In 2022, AB InBev Vietnam received 2 awards: "Most Reliable Brand" and “Top 10 Prestigious Beverage Company”. In 2023, the company also won “HR Asia Awards 2023”.
In 2023, the global economic recession along with tightened Decree No. 100/2019/ND-CP regulating penalties for traffic participants using alcohol had a non-trivial impact on the output consumption in the beer industry. This context has evoked a change in consumer trends when the demand for alcoholic beverages sharply decreases. Meanwhile, many forecasts show that the non-alcoholic beverage product category will increase by 25% between 2022 and 2026 when beer companies are forced to change their business orientations. According to media information, AB InBev forecasted that the non-alcoholic beer business segment will account for 1/5 of total sales by 2025 after the total market value of the non-alcoholic beverage industry exceeded USD 11 billion in 2022. To capture the new consumer trends, in Jul 2023, AB InBev invested USD 34 million to expand the non-alcoholic beer business segment, thereby meeting market demand in Asia regions.