KEESON (BINH DUONG) COMPANY LIMITED (CÔNG TY TNHH KEESON BÌNH DƯƠNG), tax code 3702827808, is one of Vietnam’s most dynamic foreign-invested manufacturers in the furniture industry. Headquartered in Nam Tan Uyen Expanded Industrial Park, Hoi Nghia Ward, Tan Uyen City, Binh Duong Province, the company has experienced a sharp rise in both scale and profitability since its registration in November 2019.

This wholly foreign-owned enterprise (FDI) is a subsidiary of SOFTIDE INVESTMENT CO., LTD, based in Hong Kong (China), holding 100% ownership. Led by Chairman cum General Director Tang G., a Chinese national, the company has become a rising force in manufacturing smart electric beds and other high-value household furniture products. It currently employs between 400 and 600 workers, operating multiple production modules within the industrial park.

In 2023, KEESON (BINH DUONG) COMPANY LIMITED posted USD 152.68 million in revenue, marking a stunning 116.43% increase from the prior year. The company's net profit soared to USD 17.57 million, a 1,529.74% increase year-on-year, reflecting an exceptionally successful scale-up in both production and export demand. This surge in profitability followed a quieter year in 2022 when profits stood at just over USD 1 million.

By the end of 2023, the company’s total assets reached USD 62.07 million , while owner’s equity doubled to USD 32.12 million. Working capital was strong at USD 28.41 million, ensuring healthy liquidity. Such figures are particularly notable for Vietnam's private financial data analysts and those conducting business verification in the manufacturing sector. The rapid growth trajectory and strong bottom-line results are indicative of efficient capital deployment and successful market positioning.

KEESON’s registered business activities include furniture manufacturing and wholesale of household products, with a core specialization in smart electric beds—an increasingly demanded product in global export markets. The firm’s reported paid-in capital of over VND 184 billion (~USD 8 million) aligns with its rapid asset buildup, suggesting robust reinvestment and possibly further rounds of foreign capital injection.

From a risk management standpoint, the company currently presents a low-risk profile. It is financially solid, operationally efficient, and backed by a committed foreign parent. However, its explosive growth over just one year—more than doubling sales and profit—may merit caution for sustainability tracking in the years ahead.

In conclusion, KEESON (BINH DUONG) COMPANY LIMITED is an outstanding example of successful foreign direct investment in Vietnam’s furniture sector. With solid governance, strong financials, and high-margin product specialization, it is well-positioned to lead in high-tech furniture manufacturing. Continued monitoring will determine whether its 2023 performance marks a new normal or a temporary peak, but for now, its standing in Binh Duong’s industrial economy is secure and rising.