MAISON RETAIL MANAGEMENT INTERNATIONAL CORPORATION

MAISON RETAIL MANAGEMENT INTERNATIONAL CORPORATION (Local name: Công Ty Cổ Phần Maison Retail Management International) is a joint stock company distributing international fashion brands in Vietnam. The company was officially established on March 23, 2015, and is registered under Business ID 0313175103 with the Ho Chi Minh City Department of Planning and Investment.

Its head office is  No. 189–197 Duong Ba Trac Street, Chanh Hung Ward, Ho Chi Minh City. With over a decade of development, MAISON has become one of Vietnam's largest and most influential retail fashion corporations, managing a broad portfolio of global luxury and premium brands.

Leadership and Corporate Governance

The company is led by Pham T. M. S., General Director, who has played a pivotal role in building MAISON’s strategic vision and expanding its market footprint. She is supported by Pham T. H. N., Deputy General Director, who oversees operations and brand development.

MAISON is majority-owned by MAISON HOLDCO CORPORATION (99.59%), reflecting a centralized ownership structure that enables long-term strategic direction and investment stability.

Strong Financial Foundation and Growth

MAISON has experienced dynamic growth over the past three years, positioning itself as a market leader in Vietnam’s retail sector. In 2023, total assets reached USD 87.41 million, marking a 35.09% year-on-year increase. Total revenue stood at USD 108.62 million, while equity was USD 19.73 million.

Although profit fell to USD 12.12 million in 2023 after a sharp increase in 2022, the company remains financially solid with a working capital of USD 4.09 million. These figures reflect a period of strategic investment, market expansion, and the company’s ability to maintain profitability despite fluctuations in consumer spending.

Expanding National Footprint

MAISON operates a network of branches and retail stores across Vietnam’s major cities. In addition to its Ho Chi Minh City head office, the company has branches in Ha Noi, Da Nang, and Vung Tau, strategically covering the country’s key urban and commercial zones.

This broad geographic presence allows MAISON to effectively distribute international brands, deliver consistent customer experiences, and strengthen its market dominance in the luxury and premium retail segment.

Core Business Activities and Brand Portfolio

MAISON’s primary business is the retail sale of clothing, footwear, leather articles, and imitation leather in specialized stores. In addition, the company engages in several related business lines, including:

• Retail sale of textiles, fabrics, and fashion accessories

• Wholesale of household products, machinery, and other new goods

• Advertising, trade shows, and marketing services

• Real estate trading and management consultancy activities

The company represents some of the world’s most recognized fashion labels, giving it a unique competitive edge in Vietnam’s booming consumer market.

Shareholding Structure

The company’s ownership is concentrated and strategically managed:

• MAISON HOLDCO CORPORATION holds 99.59%

• Pham T. M. S. holds 0.29%

• Pham T. H. N. holds 0.12%

This structure ensures consistent leadership vision, agility in decision-making, and stable financial backing for brand expansion.

Market Outlook and Strategic Vision

With over 1,300 employees and a nationwide retail network, MAISON RETAIL MANAGEMENT INTERNATIONAL CORPORATION is well-positioned to lead Vietnam’s luxury and premium fashion retail industry. Its continued investment in brand development, omnichannel retailing, and customer experience supports its long-term growth strategy.

As Vietnam’s middle class expands and consumer demand shifts toward premium products, MAISON is expected to further consolidate its market leadership through new brand partnerships, store openings, and digital retail innovation.

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