MEDIAMART VIET NAM CORPORATION (CÔNG TY CỔ PHẦN MEDIAMART VIỆT NAM), business registration number 0102516308, is one of Vietnam’s leading retail chains specializing in electronics and digital technology products. Since its founding on November 15, 2007, the company has grown into a nationally recognized brand with more than 4,500 employees and a strong presence across major cities including Hanoi, Hai Phong, Bac Ninh, and Hung Yen.

Headquartered in Hoan Kiem District, Hanoi, MEDIAMART operates under the leadership of Mr. Le Quang Vu, who also holds an 82.35% ownership stake, making the company predominantly family-run. The retail chain offers a wide array of consumer products—from computers and home appliances to mobile phones and office equipment—serving millions of customers both online and in-store.

Financially, MEDIAMART experienced a noticeable decline in 2023. Its revenue dropped by 14.42%, falling from USD 351.28 million in 2022 to USD 300.64 million, reflecting a cooling consumer electronics market and heightened competition. Net profit also declined 31.65%, landing at USD 1.69 million. Although still profitable, the margin contraction signals rising operating costs or declining product margins—pressures familiar to retailers globally. Total assets decreased by 16.34%, settling at USD 91.01 million, though owner’s equity rose slightly to USD 19.59 million, showing retained profitability and capital discipline.

The company maintains positive working capital of USD 8.97 million, suggesting good short-term financial stability. Still, the shrinking revenue base raises important questions about future scalability, market positioning, and competitiveness in the rapidly evolving digital retail landscape.

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Despite current market headwinds, MEDIAMART remains a vital player in Vietnam’s consumer electronics sector. Its strong brand, wide distribution network, and deep-rooted leadership suggest it has the foundation to recover and adapt—especially if it continues to optimize costs, improve customer experience, and expand digital operations. However, in a market driven by innovation and thin margins, vigilance and adaptability are no longer optional—they are essential.

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