SAI GON BEER EASTERN TRADING JOINT STOCK COMPANY (CÔNG TY CỔ PHẦN THƯƠNG MẠI BIA SÀI GÒN MIỀN ĐÔNG) is a recognizable name in Vietnam's beer distribution sector, particularly in the southern market. Headquartered at 46/19 D1 Street, Binh Phu Quarter, Binh Chuan Ward, Thuan An City, Binh Duong Province, the company operates under Business ID and Tax Code 3700696229 and is registered with the Binh Duong Department of Planning and Investment. Since its establishment in 2006, the company has maintained an active presence in the wholesale of alcoholic beverages, leveraging the strength of the Sài Gòn Beer (Sabeco) brand.

The company is majority-owned by SAI GON BEER TRADING COMPANY LIMITED, holding a 90% stake, while the remaining shares are held by individual Vietnamese investors. Led by Mr. Nguyen Van Loc as Director, the company currently employs 104 staff and operates with a charter capital of USD 1.65 million.

Despite its strong brand association and solid sales volume, the company's financial trajectory in 2023 raises caution. Sales declined by 7.38% to USD 224.71 million, and profit dropped by 19.62% to USD 5.78 million. More critically, total assets contracted by 22.18%, and equity fell by 15.28%, signaling that the business may be under pressure either from market competition, tightening margins, or strategic misalignment.

The decline follows a short-lived peak in 2022, when the company had achieved a 60% surge in profits. However, the subsequent contraction in both earnings and asset base in 2023 suggests the growth was not sustained or possibly overleveraged. With net worth standing at USD 7.91 million and working capital of only USD 5.64 million, the company's liquidity remains manageable, but its performance volatility should not be overlooked.

As Vietnam's beer market matures and regulatory and competitive pressures increase, companies like SAI GON BEER EASTERN TRADING JSC must demonstrate more than brand familiarity—they need to prove operational resilience and strategic foresight.

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