SAIGON BEER CENTER TRADING JOINT STOCK COMPANY (CÔNG TY CỔ PHẦN THƯƠNG MẠI BIA SÀI GÒN TRUNG TÂM), widely known in the industry as SATRACO-CENTER, has been an essential link in Vietnam’s beer and beverage supply chain for over 17 years. Based in the heart of Ho Chi Minh City at 12 Dong Du, Ben Nghe Ward, District 1, this privately held joint-stock company plays a strategic role in distributing beer products, particularly those produced by its majority shareholder, SAIGON BEER - ALCOHOL - BEVERAGE CORPORATION (SABECO).

Founded on June 10, 2008, SAIGON BEER CENTER TRADING JOINT STOCK COMPANY operates under the business registration ID 0305781012, with a fully paid-up charter capital of approximately USD 3.7 million. As of 2023, it employed 277 staff members and was led by Mr. Seah Joo Lim Raymond, a Singaporean national who currently serves as the Director.

Financial Snapshot and Market Performance

In 2023, SAIGON BEER CENTER TRADING JOINT STOCK COMPANY recorded USD 181.26 million in total revenue, reflecting a slight decline of 7.13% from the previous year. Net profit plummeted by 54.67% to USD 2 million, following a strong performance in 2022. Total assets dropped by 20.09% to USD 15.81 million, while owner’s equity decreased by 24.47%, settling at USD 7.11 million. These figures indicate a challenging year for the company, possibly due to shifting consumer behaviors or intensified competition in Vietnam’s beverage sector.

Despite these downturns, the firm maintains a healthy working capital of USD 6.45 million, providing operational stability and capacity to weather short-term market fluctuations.

Ownership Structure

A dominant 94.45% of the company's shares are held by SAIGON BEER - ALCOHOL - BEVERAGE CORPORATION (SABECO), one of Vietnam’s largest and most iconic beverage producers. Minor stakes are held by Truc Tram Thang Co., Ltd. and an individual shareholder, Le Tan Huy, each holding 0.22%. This shareholder composition firmly anchors the company within SABECO’s powerful distribution network.

Strategic Positioning and Outlook

Operating exclusively in wholesale of beverages, SAIGON BEER CENTER TRADING JOINT STOCK COMPANY acts as a crucial commercial extension of SABECO, helping to push its products into domestic retail chains, restaurants, and hospitality venues. Its location in Ho Chi Minh City—Vietnam’s economic epicenter—enhances its accessibility and distribution efficiency throughout the southern region.

Although 2023 was a difficult year financially, the long-standing market presence and strong backing from SABECO position SAIGON BEER CENTER TRADING JOINT STOCK COMPANY for recovery and continued relevance. Strengthening distribution logistics, expanding retail relationships, and leveraging Vietnam’s growing beer consumption trends will be essential to its rebound.

For those seeking business verification, risk management, or access to private financial data on this company or others like it, VANGUARD BUSINESS INFORMATION LLC (VBI) remains the leading provider of accurate, up-to-date corporate intelligence in Vietnam.