VIETNAM LOTTERIA CO., LTD

Vietnam Lotteria Company Limited is a foreign direct investment enterprise operating in Vietnam’s fast food and restaurant sector. Established in 2008, the company is a wholly owned subsidiary of Lotte Corporation of South Korea, one of Asia’s largest retail and food conglomerates. The company specializes in franchising, managing, and operating fast food restaurants under the Lotteria brand, offering a wide range of burgers, fried chicken, beverages, and other prepared food products adapted to local consumer tastes.

Over nearly two decades of operation, Vietnam Lotteria has become one of the most recognized fast food brands in the country, competing with both global and regional players while maintaining a strong position among Vietnamese consumers. The company operates an extensive retail network across major cities and provinces, supported by a branch office in Ha Noi and a total workforce estimated at 60,000 employees nationwide.

In 2023, Vietnam Lotteria reported total assets of USD 40.01 million and revenue of USD 82.12 million, an increase of 1.92 percent compared with 2022. Despite higher sales, the company recorded a net loss of USD 3.50 million due to increased operational costs, inflationary pressures, and changes in consumer behavior following the pandemic. Owner’s equity declined to USD 18.97 million, down 15.58 percent from the previous year, while working capital stood at negative USD 1.70 million. The company remains an influential player in Vietnam’s quick service restaurant industry, supported by the financial capacity and global expertise of its parent company.

Leadership and Shareholders

The company is led by General Director S. J. Lee, a South Korean national responsible for overall strategy, corporate management, and market development in Vietnam. Supporting him is K. Choi, Director, who oversees franchise operations, logistics, and business expansion. Together, they direct the company’s adaptation to Vietnam’s dynamic consumer market while maintaining the service standards and operational principles of the Lotteria global brand.

Vietnam Lotteria Company Limited is wholly owned by Lotte Corporation, headquartered in Seoul, South Korea. The company’s paid up capital as of December 31, 2023, was USD 56.70 million, reflecting a strong commitment from its parent organization to long term investment and brand development in Vietnam. This ownership structure provides the company with access to global supply chain expertise, product innovation, and financial resources that reinforce its competitive position in the domestic food service market.

Financial Growth and Market Risks

From 2021 to 2023, Vietnam Lotteria achieved significant recovery in revenue following the pandemic related downturn. Sales grew from USD 45.71 million in 2021 to USD 82.12 million in 2023, an increase of nearly eighty percent over two years. However, profitability has been inconsistent, with the company reporting losses in both 2021 and 2023. Net profit declined to negative USD 3.50 million in 2023 after a temporary improvement in 2022. Owner’s equity decreased by 15.58 percent, while total assets fell by 6.9 percent.

This volatility reflects the broader challenges of Vietnam’s food service industry, which faces rising input costs, rent adjustments, and increased competition from both foreign and domestic brands. Labor expenses and delivery platform fees also contributed to margin pressures. Despite these headwinds, Vietnam Lotteria continues to maintain stable sales and strong brand loyalty supported by extensive marketing and nationwide franchise coverage.

The company’s financial structure remains sound, with substantial paid up capital and long term support from Lotte Corporation. Nevertheless, the negative working capital of USD 1.70 million indicates a need for continued attention to cash flow and short term debt management. Overall, Vietnam Lotteria demonstrates resilience through its brand equity, operational scale, and integration with Lotte’s regional management systems.

Business Intelligence and Risk Outlook

Vietnam Lotteria is expected to maintain its position as one of the leading fast food restaurant networks in Vietnam. As economic activity and consumer confidence recover, the company is likely to stabilize revenue and progressively reduce operating losses through menu diversification, cost optimization, and expansion into second tier cities. The company’s ability to localize its products while maintaining global brand standards gives it a competitive edge in an increasingly fragmented market.

The company benefits from Lotte Corporation’s global supply chain, research and development capabilities, and advanced marketing infrastructure. These strengths enable Vietnam Lotteria to improve operational efficiency, standardize product quality, and expand digital ordering and delivery platforms. While short term profitability pressures persist, the company’s long term prospects remain favorable due to strong brand positioning, established distribution networks, and consistent investment from its parent corporation.

VNBIS Support and Business Services

Vanguard Business Information LLC (VNBIS) provides a full suite of business intelligence solutions designed to assist investors, suppliers, and partners in evaluating the financial and operational standing of Vietnam Lotteria Company Limited.

VNBIS services include:

• Company Credit Reports offering a detailed assessment of solvency, liquidity, and profitability to help measure the company’s financial stability and creditworthiness.
• Risk Management Solutions analyzing exposure to raw material costs, market competition, and operational risks within Vietnam’s fast food and restaurant sector.
• Business Verification and Due Diligence Reports confirming ownership, legal compliance, and management transparency to ensure confidence in commercial transactions.

Through these services, VNBIS enables clients to make informed, secure, and data driven business decisions when engaging with the company.