AU CHAU FASHION AND COSMETICS COMPANY LIMITED

AU CHAU FASHION AND COSMETICS COMPANY LIMITED, also known as CÔNG TY TNHH THỜI TRANG VÀ MỸ PHẨM ÂU CHÂU, is one of Vietnam’s most recognizable distributors of international luxury and lifestyle brands. Headquartered in District 1, Ho Chi Minh City, the company has significantly shaped Vietnam’s modern retail experience since its founding in August 2009. Operating as a privately held limited liability company, AU CHAU FASHION has carved out a strong market presence through its strategic mix of fashion, cosmetics, and branded retail offerings.

Under the direction of Ms. Vo T. P. P., the company leads a workforce of more than 2,200 employees and maintains an impressive retail network with branches across Hanoi, Hai Phong, and Can Tho. Its growth has been closely tied to Vietnam’s rising middle class and increasing appetite for global fashion labels, with AU CHAU FASHION representing many well-known brands in shopping malls and high-end retail spaces.

As of the end of 2024, the company reported total assets of USD 109.48 million and equity of USD 32.74 million, with annual revenue reaching USD 125.49 million. Although profit dropped by over 24% to USD 3.77 million, the overall financial structure remains solid. Both asset and equity growth were positive, up 5.33% and 13% respectively, which suggests continued investment and shareholder confidence. However, the company currently has a negative working capital of USD 10.11 million, which may indicate short-term liquidity stress that needs careful management.

AU CHAU FASHION’s primary focus is the import and retail of high-end fashion, footwear, cosmetics, and lifestyle accessories. Beyond clothing and cosmetics, its registered business activities span various wholesale and retail segments—from electronics and household goods to food and beverages—demonstrating the company’s long-term ambition to diversify.

IMEX Pan-Pacific Co., Ltd., leads ownership with a 60% stake, followed by Mr. Nguyen Q. K., Ms. Le H. T. T., and Mr. Nguyen P. L., each holding minority interests. This shareholder composition reflects a corporate and individual vision blend that has guided AU CHAU FASHION’s steady expansion over the past 16 years.

Despite recent challenges to profitability, AU CHAU FASHION AND COSMETICS remains a flagship player in Vietnam’s premium retail space. With strong brand partnerships, a growing footprint, and a resilient capital base, the company is well-positioned to navigate retail trends and consumer demand in the years ahead