TRUNG NGUYEN COFFEE CORPORATION

Founded in 2007, Trung Nguyen Coffee Corporation stands as one of Vietnam’s most influential homegrown brands in the coffee industry. Headquartered in Buon Ma Thuot, the country’s coffee capital, the company has built a vertically integrated operation that spans coffee manufacturing, trading, product distribution, and a broad ecosystem of retail and cultural activities. With a workforce of approximately 850 employees across production, retail, and corporate functions, Trung Nguyen plays a visible role in shaping Vietnam’s modern coffee culture. Its products are widely consumed across the country, making the Trung Nguyen name one of the most recognized and culturally embedded consumer brands in Vietnam’s beverage sector.

The company manages multiple business lines ranging from coffee production and wholesale to food service, trade exhibitions, retail operations, and selected agricultural and construction related activities. This breadth allows Trung Nguyen to maintain a distinctive market presence that extends beyond traditional coffee manufacturing.

Leadership and Shareholders

The corporation is led by Dang L. N. V., who serves concurrently as Chairman and General Director. His leadership encompasses overall corporate strategy, brand direction, and coordination of its manufacturing and retail operations.

Trung Nguyen operates with a concentrated shareholder structure. The largest shareholder is Trung Nguyen Group Corporation, owning 85 percent of the company. Dang L. N. V. holds a personal stake of 10 percent, while Le H. D. T. holds 5 percent, contributing to a tightly managed ownership profile overseen by founders and key insiders.

Financial Growth and Market Risks

In 2023, Trung Nguyen generated revenue of approximately USD 79.67 million. The company continues to expand its asset base and equity position, with profit rising meaningfully during the year. This performance reflects the resilience of branded consumer goods in Vietnam, particularly those linked to cultural identity and domestic consumption trends.

Nevertheless, risks remain present. The company operates in a sector sensitive to agricultural price volatility, export competition, shifting consumer preferences, and the increasing presence of foreign coffee chains. Operational diversification provides stability, but long term performance will depend on sustained brand strength, supply chain consistency, and adaptation to evolving market dynamics. Full financial diagnostics, liquidity analysis, and credit behavior assessments are provided in the VNBIS Company Comprehensive Report.

Business Intelligence and Risk Outlook

Vietnam’s coffee sector is entering a period of rapid transformation, and Trung Nguyen remains one of the few domestic brands with the scale, cultural influence, and retail reach to compete directly with international players. Its strong brand equity and diversified product portfolio give it an advantage as consumer tastes shift toward higher quality and more experiential coffee products. At the same time, the company faces industry pressures that include raw material price volatility, rising competition from global coffee chains, and the need to modernize supply chains to support long term growth. How well Trung Nguyen balances brand development with operational efficiency will shape its competitiveness in the years ahead. 

VNBIS Support and Business Services

Vanguard Business Information LLC (VNBIS) offers comprehensive business intelligence solutions to support investors and partners in evaluating Trung Nguyen Coffee Corporation.

VNBIS services include:

• Company Credit Reports evaluating solvency, liquidity, and financial strength
• Risk Management Solutions analyzing exposure to commodity price shifts, market competition, and operational dependencies
• Business Verification and Due Diligence Reports confirming ownership structure, compliance, and governance practices

Through these services, VNBIS enables clients to make informed, transparent, and data driven business decisions.